O2feel x Tous en Selle: a partnership driven by a passion for cycling, from Kinepolis to the Grand Rex
Local production for optimal quality
At O2feel, we uphold a clear vision: cycling, and especially electric cycling, is one of the engines of soft mobility. More than just a means of transport, it brings emotions, encounters and inspiration. It is this belief that led us to become a partner of the Tous en Selle festival, a major event in the cycling world.
As a French electric bike brand, we want to support initiatives that promote the cycling experience in France.
A high-profile presence at the Grand Rex: visibility and influence in the cycling universe
Seeing the name O2feel displayed on the Grand Rex facade, an iconic venue in Parisian culture, was a highlight of our year. This national visibility strengthens our position in the e-bike market and showcases our commitment to the cycling community.
The Tous en Selle festival has become a key event that brings together enthusiasts, professionals, brands and specialized media around a common goal: to celebrate the world of cycling in all its forms.
Our presence at the Grand Rex allowed us to:
present our latest innovations
strengthen our ties with industry players
engage with enthusiasts eager to discover the future of cycling
A partnership that confirms our role in the cycling ecosystem
Our participation in the Tous en Selle festival, both nationally and locally, reaffirms our commitment to supporting events that advance cycling culture in France.
Whether in iconic venues like the Grand Rex or regional cinemas like Kinepolis in Lomme, these gatherings fuel our ambition: to push the cycling experience forward, together.
Strong locally to be strong nationally: O2feel, a partner of the Nord Region
Beyond the Paris scene, we also chose to partner with the Tous en Selle tour in Lomme, at Kinepolis. A strategic choice, as O2feel is deeply rooted in the North, a region where we design electric bikes that blend performance, style and ergonomics.
At Kinepolis Lomme, we met a dynamic and committed local community passionate about every aspect of cycling.
For us, this proximity is essential:
- It strengthens our relationship with users and partners
- It reflects our belief that a brand’s strength is first built on its home ground
By being strong locally, we can then shine nationally and proudly promote soft mobility
Inspiring encounters at the heart of the cycling community
Whether at the Grand Rex or Kinepolis Lomme, the Tous en Selle festival gave us the opportunity to engage with all those shaping the cycling ecosystem: enthusiasts, distributors, professionals, specialized media and newcomers seeking inspiration.
These exchanges fuel our mission: to offer electric bikes that meet the mobility needs of today and tomorrow.
A big thank you to the cycling community ❤️
Our warm thanks to the Tous en Selle team, the Grand Rex, Kinepolis Lomme, and all the passionate individuals and professionals we met during the tour.
At O2feel, we will continue to support initiatives that promote cycling, soft mobility and innovation for riders.
